We believe driving customer engagement through user experience is important. Else, once we start sailing on a boat in the wrong co-ordinates, we will never reach the shore. When you fail with your mockup, you land softly - there’s always the chance to validate things that work, iterate and improve. The biggest benefit of prototyping tools is the risk, the sooner we fail, the faster we would learn. At the end of the day, prototyping tools become a platform for full creativity and experimentation for the product team. It helps teams to build understanding, to explore options and barriers that only become visible when you build and test something. The clients get a visual overview of what is actually going to be made. Prototyping tools allow designers and clients to collaborate better while being in the same context rather than having conflicting perspectives. All these problems can be circumvented by using prototyping tools. This is then followed by a series of meetings, emails or phone conversations to reach their final design which truly is a hassle. Whether it is plain experimenting or turning your vision into something tangible, prototypes (low, medium or high fidelity) assist in testing and building while preserving overall design consistency.Īs designers are bound to design things that are described to them by clients, not all actually understand what the requirements really are. One of the most popular phrases in the world of design from IDEO states that “ If a picture is worth a thousand words, a prototype is worth a 1000 meetings”.
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